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Electronic Shelf Labels

AiEInkSmart electronic shelf labels (ESL) are battery-powered E Ink price tags made by Guangzhou PanPanTech, from 1.54" to 13.3", and updated wirelessly from your POS or ERP. You buy direct from the factory: in-stock models ship from 100 pieces, and OEM/ODM series carry your own housing colour, logo and packaging from 2,000 pieces.

Five series share one base station and one management system, so you can mix them in the same store. Pick the series by how you want to buy, then the size by where the label goes on the shelf.

Step 1 — choose a series by how you buy

If you need…SeriesSizesMOQ (per model, mixed models accepted)Lead time
Labels on the shelf this month, small first orderSwift (AES-xxxxX)1.54" – 13.3", plus freezer and waterproof models100 pcs3–7 days for in-stock sizes (1.54"–7.5"); 10–20 days for large, freezer and waterproof
Open integration with your own softwareClassic (AES-xxxxC)2.13", 2.66", 2.9", 4.2", 7.5"500 pcs15–25 days
Your own brand on the label and the softwareLite (AES-xxxxL)1.54", 2.13", 2.66", 2.9", 4.2", 7.5"2,000 pcs25–35 days
A label that disappears into a premium displaySlim (AES-xxxxS)2.13", 2.66", 2.9", 4.2", 7.5"2,000 pcs25–35 days
Tough housings, long battery life, mid and large formatsRock (AES-xxxxR)2.13", 2.9", 3.5", 4.2", 5.83", 10.2"2,000 pcs25–35 days
  • Swift — eight sizes held in stock; standard management software. Choose it for pilots, single stores and fast replacements. The Classic, Lite, Slim and Rock series use E Ink-based display modules from two leading module makers (see display modules). Swift is an OEM-labelled product from a partner ESL brand that we distribute and support; the Lite, Slim and Rock series are our own designs (see how our labels are made).
  • Classic — open MQTT protocol, REST API and SDKs, so your POS, ERP or platform drives the labels directly.
  • Lite — built on our own tooling: housing colour, printed logo, retail packaging and the software interface can all carry your brand, and the model suffix is reserved for you.
  • Slim — 11.2 mm ultra-thin mirror housing with no visible bezel, in white or black; for beauty, pharmacy, boutique and premium grocery.
  • Rock — reinforced 12.9 mm housing and higher-capacity cells (for example 2,400 mAh on 4.2"); the OEM series that covers 3.5", 5.83" and 10.2".

Step 2 — choose a size by where the label goes

Shelf positionTypical sizeWhy
Small items: cosmetics, pharmacy, accessories, hooks1.54"Small footprint; price and a short name
Standard shelf edge in grocery and convenience stores2.13"The most common ESL size: price, name, unit price and barcode
Shelf edge with more information2.66" / 2.9"Room for promotion price, origin or stock note
Promotion spots, fruit & vegetables, appliances3.5" / 4.2"Larger price and a short product description
End caps, promotion stands, fresh counters5.83" / 7.5"Readable from a distance; room for images and offers
Warehouse locations, aisle and category signs10.2" / 12.48" / 13.3"Large-format e-paper that needs no cabling
Freezers and cold rooms2.13" / 2.66" freezer (AES-0213F, AES-0266F)Rated −25 to +30 °C, black and white display
Wet areas: seafood, produce misting4.2" waterproof (AES-0420W)IP67 housing

Browse by display type: four-colour, three-colour, full-colour, freezer, NFC, white housing and black housing.

What every series has in common

ItemSpecification
DisplayE Ink e-paper, holds the image with no power, viewing angle > 170°; black/white/red/yellow on most models (black/white/red and black/white options)
Wireless2.4 GHz (2402–2480 MHz) proprietary protocol over BLE 5.2, through the AES-AP01 base station
BatteryReplaceable CR2450 coin cells; 5–10 years at 2–4 updates per day
Operating temperature0 to 40 °C (freezer models −25 to +30 °C)
HousingABS + PC, industry-standard rail mounting, CODE128 barcode ID on every label
SoftwareESL management system (on-premise or private cloud) with REST API
CertificationCE-RED, certificate holder Guangzhou PanPanTech Co., Ltd. (see certificates)

OEM and ODM

For Lite, Slim and Rock orders we can change the housing colour, print your logo, design retail packaging and brand the management software interface. Tell us the store format and shelf system you use, and we will advise on size, mounting accessories and base-station count before tooling.

Ordering terms

ItemTerms
Trade termsEXW Guangzhou, China
PaymentSwift: 100% T/T in advance. Classic, Lite, Slim, Rock: 50% deposit, 50% before shipment
Lead timeCounted from receipt of payment or deposit (see the series table)
Warranty12 months on labels and base stations from shipment; 6 months on batteries and accessories
SamplesAvailable on request, or start with a 10-label demo kit
Deployment supportRemote installation guidance or on-site deployment on request

How to order

  1. Send us your store count, shelf types and the sizes you have in mind.
  2. We recommend series, sizes, base-station count and accessories, and send a quotation.
  3. Test with samples or a demo kit, including a trial connection to your POS or ERP.
  4. Confirm the order; production or dispatch starts on receipt of payment.
  5. We support installation and go-live remotely or on site.

FAQ

What is the minimum order for electronic shelf labels?

Swift in-stock models start at 100 pieces per model, Classic at 500 pieces, and the OEM series Lite, Slim and Rock at 2,000 pieces per model. Different models can be mixed in one order.

How fast can you ship?

In-stock Swift labels from 1.54" to 7.5" ship in 3–7 days. Large-format, freezer and waterproof Swift models take 10–20 days, Classic 15–25 days, and Lite, Slim and Rock 25–35 days.

Can you put our logo on the labels?

Yes. The Lite series is built on our own tooling, so the housing colour, logo, packaging and software interface can all carry your brand. Slim and Rock orders can also be customised.

Can I mix different series in one store?

Yes. All series use the same AES-AP01 base station and the same management system, so you can, for example, run Swift labels on standard shelves and Slim labels in a beauty section.

How long do the batteries last, and can they be replaced?

Typically 5–10 years at 2–4 updates per day. The labels use standard CR2450 coin cells that can be replaced.

Are your electronic shelf labels certified for the EU?

Yes. The labels hold a CE-RED certificate of compliance (BTEK250425109A02CE1) under the Radio Equipment Directive 2014/53/EU, issued to Guangzhou PanPanTech Co., Ltd.

Not sure which series fits? Send your store count and shelf types through the contact page and we will recommend a configuration, or start with an ESL demo kit.

Get the latest price? We will reply as soon as possible (within 12 hours)

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